Every morning I walk by the cathedral spire where Michael Stipe performed his first show with R.E.M. In passing I often think, "How many ideas and creative thinkers were inspired by the students who started their career where I am standing now?" walking though the streets of Athens, I think about how every building, streetlight, sidewalk, bridge, and statue might be the inspiration for a song. Athens is a music town. The artists who craft their work within Athens' borders have shaped the city's landscape into a hub for music, art, and culture.
The music venues in Athens act as gatekeepers, taste-makers, and creative leaders in the development of the city. The stages dotted around the city act as rest stops for artists around the nation to see what Athens has to offer. Each artist that visits adds to the canvas of culture in Athens and strengthens the city's legacy. Because the performance venues in Athens are important in shaping the culture of the city, I believe each major venue should be highlighted to give an accurate assessment of Athens business. Thus explains my two week streak of music venue reviews! The 40 Watt club is a mid-sized music venue located in downtown Athens. As Athens' second largest music venue (Georgia Theatre being the largest), the 40 Watt hosts a litany of popular artists and local acts. Since last week I reviewed Georgia Theatre's social media continuity, I thought I would switch it up and compare the 40 Watt's social performance to Georgia Theatre's. The 40 Watts' Instagram is surprisingly sparse. In fact, the last post was created in May of last year. The posts that have been created are mostly promoting upcoming events and shows. The 40 Watt is missing out on a great platform to promote their business. The 40 Watts Twitter account is alive and thriving. Twitter seems to be the main source for their promotional efforts. The posts are up to date and surpass Georgia Theatre's twitter profile quality. The posts are more informative and more frequent. Speaking as an email subscriber to both the 40 Watt and Georgia Theatre email accounts, I can say the 40 Watt is lagging behind in email promotion. I rarely see emails from the 40 Watt and I learn about shows by checking their website, seeing their upcoming show sign on their door, or hearing by word-of-mouth. Again, the 40 Watt isn't taking advantage of a useful promotional tool. WEBSITE The 40 Watts website is much like Georgia Theatre's Website in that is acts as the hub for all other promotional tools. All the tools link to the site. The site is where show goers purchase tickets and see upcoming shows. The 40 Watts website is cleaner and more organized than Georgia Theatre's. Finding shows is less of a hassle with the 40 Watt's site. CONTINUITY The 40 Watt does not make as big of an effort in promoting their events as Georgia Theatre. The few promotional posts the 40 Watt creates are sufficient for their purpose and accurately depict what going to an event at the 40 Watt is like. Moving Forward, 40 Watt could do a better job of capitalizing on free promotional platforms.
0 Comments
Leave a Reply. |
Details
AuthorDigital Marketing student at the University of Georgia ArchivesCategories |