'When my roommate Chase told me he was thinking about joining the Athens half marathon event called the Athhalf, I was slightly amused. I had my doubts about how dedicated he would be to the challenge of running, or even finishing a half marathon. As a senior accounting major, he already had a lot on his plate and I wasn't sure if he understood the commitment he was making. After he registered for the race, I began to see a change in him. Chase started including a run into his daily routine. He began to plan his days more efficiently in order to accommodate for the time he spent training. Although the change was subtle, I realized he was consistent with his training regiment. The race seemed to become a part of who he was. He was more consistent in reaching his goals. He was more attentive to his health. He was resilient against adversity.
Today was the day of the race and as Chase readied himself in our dining room by chugging water relentlessly ( a questionable decision), I began to feel a pang of regret. Part of me wished I had the same diligence Chase acquired in his training for the race. The race gave him a purpose. The race was a constant reminder to continue to push himself every day. Today I realized that the Athhalf isn't just a family friendly event for the community. The nonprofit organization, Athhalf Educates, provides an opportunity for people to create the structure and discipline to help them become their best self. Today I'm going to review how Athhalf Educates uses their Instagram and Twitter platforms to inspire others. In every Instagram post, Athhalf translates the fun and excitement that comes with joining the event. Whether it's a testimonial from the winning racer or a memorable fan dressed in a hotdog costume, Athhalf seems to pick up all the fun quirks that make the festival great. Although Their Instagram account uses most of their efforts to entertain, they also include a good fun/serious ratio. Athhalf uses their instagram to inform their audience of how their organization uses the funds from the race to pour back into the educational programs promoting artistic education. One post includes a faculty member who participates in the Athhalf because, "She knows firsthand how Athhalf Educates supports our school and music programs." Athhalf's Twitter is by far the best Twitter feed for an organization I have reviewed. After five minutes of being on the feed I saw content that personally impacted my daily life. An article posted about running workouts gave me a new outlook on working out for a long distance run. The article that Athhalf posted was only posted in their Twitter feed. reading the post helped me realize that there might be content equally as helpful on their other platforms. I realized their efforts on one platform only enhance the quality of the next. Followers are more likely to tune in to other Athhalf outlets when they consume content from one. People are so excited about the Athhalf event that Athhalf Educates can actually promote deadlines through their followers. Athhalf Educates retweeted a post from one participant who was warning her followers of the deadline for the Athhalf price increase. The retweeted post informed followers while taking away the authoritative edge that posting personally would have brought on. Having done the social media platform reviews for the past seven weeks, I can say the Athhalf has the best social media presence out of all the organizations reviewed thus far. Everything they post is new and creative without recycling old themes or structures. Athhalf educates uses testimonials, spotlights, current events, and event promotion, to constantly shift and ignite interest. Each platform, whether it's their Twitter, Instagram, or website, has a unique approach. The attractiveness and unique approach to each platform inspires you to follow each channel to consume different content. While many companies are complacent and simply duplicate their marketing efforts on each platform, Athhalf goes the extra mile (pun almost intended.) Athhalf educates isn't content to be present on each platform, they seek to utilize the different platforms for their strengths.
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AuthorDigital Marketing student at the University of Georgia ArchivesCategories |