If you asked me how much money I spend at Georgia Theatre, I would reply "too much." As one of Georgia Theatre's biggest fans, I can say that the Georgia Theatre provides a sacred space for live performance. The venue has hosted some of the nations biggest acts. From John Mayer to 311, Georgia Theatre is the primary music venue for larger scale performances in Athens. To a music geek, the Georgia Theatre provides the perfect habitat for afternoon recreation; but what about Athenians who don't frequent the music venue? How effective is Georgia Theatre at appealing to an audience through social media, and is their appeal mirrored in their actual offering?
Georgia Theatre does a great job of combining media outlets to help inform their audience on what events are happening. Because each of their "offerings" (music shows, UGA game showings, etc.) are available within a small time frame on specific dates, Georgia Theatre needs to be exceptional at informing and promoting their shows. Their major outlets are their website, twitter, email, and Instagram. INSTAGRAM: Georgia Theatre tends to use Instagram as entertainment to boost involvement. Instagram is not as much as a promotional tool as other outlets for Georgia Theatre. Their posts include original photography of artists in the Georgia Theatre performance space. Instagram is a useful tool for Georgia Theatre because it allows them to connect the artists they feature to their venue. When followers see their favorite artists performing in Georgia Theatre they are able to see what they missed. Most people (People with the fear of missing out) will make a better effort to take advantage of the next show they are interested in. TWITTER: Twitter is an important tool for Georgia Theatre because it provides live updates to planned events. For instance, I was planning on seeing a show hosted by Georgia Theatre tonight. A band named Sun Seeker was scheduled to perform tonight at 9:00. Because of the impending disaster called hurricane Irma, Georgia Theatre used Twitter to announce that the show is rescheduled to another night. Twitter allows Georgia Theatre to retain potential concert goers by updating them on current events and changes to set schedules. EMAIL: Georgia Theatre's email promotion is probably their most effective medium of promotion. All of those who buy tickets on the Georgia Theatre website are asked for their email address. Email campaigning serves as a way to promote upcoming shows while providing concert goers an easy link to buy tickets. Email promoting makes learning about new show calendars and buying tickets easier. WEBSITE: The website is not used as a promotional tool. The Georgia Theatre website functions as the hub for all other promotional tools. Georgia Theatre's Twitter, Instagram, and email marketing all provide links to the website when promoting shows. The website is most useful as a platform to purchase tickets and as a way to collect information like email addresses. CONTINUITY: Georgia Theatre does a great job of promoting their business while staying true to their actual offering. All their posts are of their venue and portray what going to a show at Georgia theatre actually feels, looks, and sounds like.
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AuthorDigital Marketing student at the University of Georgia ArchivesCategories |