Who has had that moment where throughout the day you wonder why you aren't feeling it? You slide through the morning, the afternoon, the evening, to realize, "I didn't drink coffee this morning!" You then have a moment of insecurity where you realize your frail demeanor is completely dependent on a warm beverage. You question your existence without the dreamy, smokey, liquid that wakes you up in the morning. You start to question, "do I love coffee more than my dog?" You start to ask yourself, "was it a good idea to have missed that job interview for a coffee run?" As you sit in contemplation, jobless, with a neglected golden retriever at your feet, one answer rings louder than the rest...........YES.
Founded in 1994, Jittery Joe's started with a small shop next to the 40 Watt club in downtown Athens, GA. Over the years, Jittery Joe's has become a staple in the Athens community. The coffee Jittery Joe's produces has blended (pun intended) into the city's culture. Jittery Joe's has a spectacular Instagram presence so I thought a comprehensive view on what sets their Instagram apart from the rest would help shed light on what speaks to me about their brand. INSTAGRAM: There are three things I notice that stand out on Jittery Joe's Instagram page. One, They have a great fun to promotional ratio. Two, they have high quality aesthetically pleasing photos. Three, they give a comprehensive and clear view of what they do. Jittery Joe's knows how to create a fun upbeat atmosphere while staying focused on their product. I see a tendency for some businesses to get caught up in trying to engage their audience with either a purely fun post that distracts from the companies purpose. Or companies tend to be afraid to show some personality in their social media presence. Ultimately, social media is all about engaging with your audience. Social platform users don't visit social media to see ads or promotions. Followers on Instagram want to see beautiful or entertaining pictures from friends or brands they believe in. The trick is to provide entertainment for followers while still sending your business's brand message. Jittery Joe's has done a fantastic job at intertwining fun and promotion. The photos posted by Jittery Joe's are colorful and often have interesting or eye-catching angles. Most of the posts draw you in with something related to Jittery Joe's coffee, while other posts feel personal and somehow tie in with the product. The main thing that makes you want to see what the post is about are the colors and the interesting approach to the photography. Finally, the last thing that sets Jittery Joe's apart is the comprehensive view of the brand. Even though some posts are mostly for entertainment, every post ties to the brand somehow. A video of a train seems unrelated to Jittery Joe's until you read the post that says "need the energy of a train, drink Jittery Joe's." Jittery Joe's has a way of creating a personal view of their brand while subtly promoting the brand. The page does a great job of exposing the product while conveying an authentic and fun approach to Instagram.
1 Comment
sara jane spence
10/3/2017 08:09:06 am
Great article! Jittery Joes has established itself as an Athens staple, and it was really cool to read about their social strategy. As a coffee lover myself, I have really enjoyed your feedback on different shops around Athens!
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AuthorDigital Marketing student at the University of Georgia ArchivesCategories |