You're the lead singer in a rock band. The crowd is collectively waving their hands in the air and screaming your name. As you belt out the last note to your five part rock Opera, and the fans are feinting out of pure excitement. You survey the hysterical crowd to see Bono with a single tear streaming down his face. He takes of his shades, stares you straight in the eye, and gives you one solitary nod. As you awake from your daydream, you realize you only have five minutes to finish the most important test of the semester.
Everyone has had a similar fantasy at some point in their life, but the people that actually perform on stage for a living might emphasize how much practice is necessary for the dream to become a reality. Nuci's space provides practice spaces for musicians so that the crowd is trowing roses and not last week's rotten fruit. Nuci space also provides services related to suicide prevention. Members of the Nuci's staff help troubled musicians seek professional help to overcome mental health conditions. Nuci's space has a great cause and helps people become better musicians and healthier people, but lets see how well they are doing at promoting their services through social media. Instagram: Nuci's Instagram does a great job of staying up to date and posting frequently. Most of their posts are promoting their various events and contests. Their posts, however, are not aesthetically pleasing. Almost all of their posts are strictly informative. There doesn't seem to be a solid creative direction within their Instagram account. All of the posts promoting specific events seem to be produced through photoshop and have a drab look to them. Being a business that is seeking to attract creative people, Nuci's should consider trying to engage with their audience in an fun, unique way. They could use photographs with dynamic angles, and their photos could feature similar filters in order to create a continuous creative aesthetic. Facebook: Nuci's Space definitely mirrors their Instagram presence on Facebook. Many of the posts on their Instagram are identical to the posts they have on Facebook. Nuci's space could find better opportunities to engage with their Facebook audience using specific Facebook features. They could feature surveys or even require contest entries be submitted through facebook. Facebook should be more community oriented for them so that they can find more opportunities to interact with their current or future customers. Youtube: I was most impressed with Nuci's Space's Youtube channel. Most local businesses don't invest enough time developing their Youtube channel, but Nuci's Space does a great job of updating their videos. Their video catalogue does a great job of presenting all the facets of their business. The video quality, however, could be improved. The videos are often grainy and out of focus. The editing is often minimal or nonexistent in their videos. Nuci's could further enhance their Youtube experience by investing in better video equipment and editing their videos. Overall, Nuci's space has room for improvement. They could really progress their business with different approaches to their social media strategy. With such a great purpose, Nuci's space has a plenty of people ready to promote their service. If Nuci's could find a way to reach potential advocates through social media, they would have more opportunities to expand their business.
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AuthorDigital Marketing student at the University of Georgia ArchivesCategories |