Athens Georgia is unique from other college towns for two different reasons. First, Athens harbors one of the most artistic and culturally diverse populations in the southeast. Second, the people and businesses of Athens take pride in building a sense of community.When I think of the best example of an Athens business that puts community before profits, partnership before competition, and service before selfishness, I think of Strong Girls. Strong Girls is a service aimed at helping girls overcome issues stemming from low self esteem. The founders, Kim Turner and Rachel Greb, started the company to provide local Athens girls a safe haven where they can learn ways to cope with stress, build self esteem, and gain the support of a community of girls who struggle with the same issues. I chose to pursue an internship with Strong Girls because I believed in their purpose, and understood their approach. Strong Girls' approach to business is simple: Be transparent. Be honest. Be loving. Their success can be attributed to the simple fact that people are compelled to follow a company that strives to build a community and works to produce positive change. Strong Girls understands that the most compelling product offerings come from belief. If you believe what you do, others will too.
Strong Girls service offerings change with the seasons. Since Strong Girls clients have schedules changing with the school year, Strong Girls structures their sessions to complement their target market's availability. During the summer, Strong Girls offer camp. during the school year, Strong Girls offer after school sessions. My time with Strong Girls revolved around promoting summer camps and working to improve social media strategy. Strong Girls main social media platform was Instagram. Strong Girls decided to use Instagram because they believe it is the simplest way to communicate and promote their brand. Their approach to Instagram developed during the course of my work with them. We developed a structure for posts that included themes associated with each day of the week. Monday became "Meet Up Monday" where an employee would be featured with a quote about Strong Girls. Wednesday became "Wednesday Wisdom," featuring a quote that represented what the brand stood for. Friday became "Friyay," where Strong Girls would add a post celebrating the upcoming weekend. The structure of the posts helped build a fun routine, offering a completely new angle on the themes every week. Strong Girls social media presence adheres to the same rules the founders live by. Be Transparent. Be honest. Be loving. The themed posts give a glance into Strong Girls sessions and are effective in evoking a sense of love and acceptance. The personal approach to each post helps parents of Strong Girls feel free to interact and express their thoughts and words of encouragement. Overall, I'm proud to have helped Strong Girls build a social media presence that effectively communicated their purpose.
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AuthorDigital Marketing student at the University of Georgia ArchivesCategories |