Trump Digital Marketing ScandalTonight I was watching 60 minutes when an interesting story flickered on. One of the men who helped make Donald Trump become president was being interviewed. His name is Brad Parscale and he served as the head digital marketing director for the Trump campaign. The tone of the interview......accusatory. As I watch the interview, one thought went through my mind, "alright, here we go again." Tonight's story wasn't a tale of glorification, but rather an attempt to uncover the truth behind a presidency filled with unanswered questions.
Ok Ok.. I know I'm diverting from my theme again, but I think this information is important to communicate and happens to be relevant. The interview with Parscale started with a simple question, "how did you help push people to vote for Donald Trump?" Parscale began to walk through all of his strategies. He started by building a website for the campaign. Then he began developing a strategy on how to reach and persuade people to vote for Trump. His platform of choice, Facebook. Parscale said he was able to put Trump in office because he was better than his competition at utilizing Facebook. He explained how he had 100,000 different advertisements, either explaining policy or asking for donations, made and sent every day on Facebook. Each ad was specifically catered to a target demographic. The main distinguishing aspect for strategy was geography. Parscale knew he could reach rural areas more effectively with Facebook. Another interesting point regarding Parscales efforts had to do with the involvement of businesses in the Trump campaign. More specifically, Social media businesses. Parscale noted that Google and Facebook and Twitter sent representatives to teach Parscale how to utilize their products more effectively. He said that the representative were in the office up to five days a week helping with the Campaign. Parscale ephasized that he was able to beat his competition based on the fact that he learned how to use Google Facebook and Twitter more effectively than the Clinton campaign. In fact, 60 minutes noted that the Clinton campaign was also offered representatives from social media platforms but turned them away. The last interesting piece becomes less about social media and more about politics. The 60 minutes reporter asked Parscale if he was involved with Russia's involvement in the Campaign. Parscale shook his head and stated "that's ridiculous." Im going to post the article so you can decide for yourself how you feel on the topic. I would not consider myself invested in politics but I still found the story interesting and relevant to social media marketing. https://www.cbsnews.com/news/trump-campaign-digital-director-brad-parscale-to-be-interviewed-by-house-intelligence-committee/
1 Comment
Holly Tessmer
10/17/2017 06:56:34 am
Thank you for sharing this article! I had never thought about the advantages that a political candidate would have just by knowing how to effectively use a platform. The fact that the Clinton Campaign turned down help from experts on social media is very surprising. It is such an effective tool to reach more people which is exactly what a candidate wants to do. Why would you not want to do that more effectively? I also think that the use of Facebook as the main platform is a smart strategy. It has more diversity in terms of age and older generations also use Facebook more than other platforms. These are most likely the people that donate to campaigns and are more likely to vote. I really enjoyed learning more about the social strategies of political campaigns!
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